3 Rookie Mistakes Every Social Media Manager Should Avoid (And How to Fix Them Like a Pro!)

Being a social media manager is lit! You literally get to scroll on social all day, right? Eehhhh… we all know too well that that just ain’t it! It's an awesome job that requires creativity, strategy, and adaptability. But, let's face it, we all make mistakes when we’re first starting out, especially once we start to take on multiple clients at a time. It's all good though, because that's how we learn and grow! So, in this blog post, I'm going to share with you three of the most common mistakes that social media managers make in their first year and how to avoid them like a boss!

Mistake #1: Getting too caught up in the numbers game

One of the biggest mistakes that social media managers make is getting too obsessed with numbers. It's easy to get hyped up over likes, followers, and comments, but sometimes we forget that social media is all about connecting with people. We need to remember that social media is a tool to build relationships with our audience, and when we do that, the numbers will follow.

Mistake #2: Ignoring followers' comments and messages

Another common mistake that many social media managers make is not engaging with followers. We get so busy with creating content that we forget to respond to comments or messages. But, it's super important to engage with your client’s audience, because building a loyal community is key!

Make it a habit to respond to comments and messages twice per day - morning and afternoon. Show followers that you appreciate their support and value their input. Also, don't be afraid to start conversations with followers by asking questions or sharing polls. When you engage with the audience, you show them that you care about their opinions and feedback.

Mistake #3: Not having a unique brand voice

The third mistake that social media managers make is not having a unique brand voice. The voice is the personality of the brand on social media. It's how you communicate with your audience and differentiate yourself from other brands.

To avoid this mistake, you should help your clients define their brand voice from the start so you know exactly how to create content and messaging. Think about what sets the brand apart and how you want to communicate with the audience. Is the brand funny and quirky or serious and informative? Whatever the brand voice is, make sure it's consistent across all social media channels.

In conclusion, social media management is one of the coolest jobs out there, but it's not without its challenges. By avoiding these common mistakes and focusing on building relationships with your client’s audience, engaging with followers, and defining the brand voice, you'll be crushing it in no time! Good luck and happy posting!